VIDEO

AUDIO

SYNOPSIS

Take a look at a typical email and notice how many sentences begin with the first-person pronoun, “I.”

This is NOT effective communication.

You, and everyone else, look at the world through the eyes of “what’s important to me?”

Therefore, using the word “you“ catches people’s attention and engages them.

People tolerate the word “I” but they zone in on “you.”

So, here’s my tip: *** Treat your emails like potatoes — cut out the “I’s” before you serve them. ***

You’ll find this a simple communication hack that makes you seem more interesting and engaging.

And, people will begin to respond more favorably to you!

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